Dropbox Paper • Product Design
New users in Paper teams have trouble discovering the value of Paper because they’re not able to find team content of high relevance to them. We hypothesized that prompting existing team members to invite new users to relevant paper docs would lead to higher activation and better onboarding experience.
Led design on new user invite flow that led to increase in team activation (15% relative life) and retention (20% relative lift).
Dropbox • Product Design
Dropbox had recently introduced a new link model and part of that meant designing a new link settings page to accommodate things such as password protection, expiration dates, and audience permissions.
The goal here was to clarify the value of additional link settings to our existing professional users and reach parity between our UI and new link model.
BuzzFeed • Product Design
BuzzFeed has made (and continue to make) a lot of incredible quizzes over the years. But it’s tough for users to find older quizzes — the home quizzes page and the Home page feeds mostly show new quizzes. There’s a missed opportunity here — we could make better use of our expansive back catalogue by re-surfacing Buzzfeed's best content to new users.
The goal here was to increase repeat quiz consumption to 60% of users viewing more than one quiz/month (currently ~40% of users view more than one quiz in a month).
BuzzFeed • Product Design
Designed an internal feedback tool to facilitate employee performance reviews. The previously existing process of emailing feedback to managers led to a lot of time and effort spent organizing/formatting the feedback.
The goal here was to streamline this process and allow managers and their reports to focus on the quality and delivering valuable feedback rather than organizing it all.
Intro to Digital Product Design • Co-Teacher
The question at hand: How might we address the lack of practical design education at Cornell? The problem we were facing at Cornell was, being a resesarch institute, the university focused more on academia over industry application.
As such, a few of us created a course on digital product design that focused on solving a real life problem in the form of a case study. The course was 10 weeks long and university credited. The lectures focused on product-thinking, design process, and learning relevant design tools.
By the end, many students ended up pursuing design as a career at companies such as Facebook, Grubhub, Jet.com, IBM Maelstrom, and Amazon.
Microsoft Expo • Interaction Design
This case focused on the potential Mixed Reality has on future interaction design norms. The end result is a concept that allows the user to quickly manipulate audio and media, but also be able to summon more complicated controls when they want to dive deeper into the experience.